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Six places to list your Ibiza experience, and what each one keeps

·7 min read
Six places to list your Ibiza experience, and what each one keeps
AI illustrationAI illustration · Journi · AI-generated

When deciding where to list your experience in Ibiza, the financial realistic picture comes down to distribution reach versus net margins. The major global online travel agencies keep between 20% and 30% of the price a tourist pays for your activity. Selling directly on your own website using a standard card processor costs roughly 1.5% plus 25 cents per booking. Journi sits in the middle, charging 5.5% total between host and traveller. The mandatory baseline requirement across all options is identical: operating as a legally registered business, running the activity yourself rather than reselling it, and maintaining valid liability coverage. Make sure you complete the island's legal onboarding steps detailed in our guide covering the paperwork needed to charge for an experience in Ibiza before applying.

What every platform demands before talking commissions

No reputable channel will let you list without verifying your business status first. The major platforms share two non-negotiable entry requirements: you must operate as a legally registered business or sole trader, and you must be the direct activity operator rather than an intermediary.

Public liability insurance is a required document at Civitatis (asked for once your application is approved) and, since 1 August 2026, at Viator, while GetYourGuide and Airbnb require it where applicable to the activity. In Ibiza, Balearic active tourism legislation mandates a civil liability policy offering at least €600,000 in coverage per incident for any commercial active tourism operation. Whether you run a sea kayak outing, a coastal hike, or paddleboard sessions, public liability coverage is required by regional law before a platform ever inspects your paperwork. None of the main booking channels charge upfront fee listings or subscription maintenance costs; they operate purely on performance-based commissions deducted when a booking occurs.

GetYourGuide

GetYourGuide accepts individual sole traders alongside incorporated businesses. Sole traders registered in Spain use their NIF tax number, while companies must supply their mercantile register details. The platform explicitly rejects resellers, online booking agencies, and unregistered private guides. You cannot submit an activity for editorial review until your business profile and bank account details are verified.

The GetYourGuide commission is not published publicly; it is negotiated individually per contract and typically sits between 20% and 30%. In June 2025, the platform notified select operators of commission increases effective July 2025, with documented cases rising from 20% to 30%, though several operators successfully negotiated these increases back down through partner support. Always confirm your exact rate in writing before signing. Standard monthly payouts carry no administrative fee, but switching to bi-weekly payouts incurs an extra 2% charge added to your contractual commission rate across all bookings during that cycle.

Airbnb Experiences Ibiza

Airbnb deducts a standard 20% service fee directly from the host payout for experience bookings. This differs from Airbnb's separate Services category, which charges 15%.

The primary barrier to listing on Airbnb Experiences Ibiza is not insurance submission, but their strict expertise vetting. Applicants must demonstrate at least one of three criteria: five years of practical field experience, deep inherited cultural knowledge, or verified media coverage from established press outlets. Meeting these criteria does not guarantee approval; Airbnb retains sole discretion over acceptance alongside mandatory identity, licensing, and credential checks.

The marketplace inventory is noticeably seasonal. In September 2026, the platform shows 39 active experience listings in Ibiza, with prices ranging from €35 per person for a sound bath to €180 for a jet ski session. Searching for a specific week in December 2026 drops the available bookable inventory down to 13 experiences.

Civitatis

Civitatis negotiates its commission percentages on a case-by-case basis without publishing rates publicly. The company enforces strict rate parity, meaning you cannot sell the same activity cheaper on your own channels, but it does not demand exclusivity or long-term contracts.

Unlike channels that require upfront document submission, Civitatis requests your operational credentials only after your initial application passes preliminary evaluation. Once approved, you must provide three documents: a registered business certificate, official proof of bank account ownership, and a public liability insurance certificate matching the exact scope of your offered services.

Viator and Bókun

Viator does not publish its commission, and the figures that circulate in the industry contradict each other, so ask for it and get it in writing before you sign. Since 1 August 2026, uploading a valid public liability insurance policy is mandatory during the initial account setup.

Viator is owned by TripAdvisor, which also operates Bókun, a dedicated booking management software. Bókun charges 0% commission on bookings originating from Viator or logged offline manually. To sell tours online via your own website using Bókun's booking engine, you must subscribe to a paid tier. In September 2026, their paid plans cost $49 a month (with a 1.5% online booking fee), $149 a month (1.25% fee), or $499 a month (1% fee). Bókun's free plan does not allow direct website sales. Card processing fees from payment gateways apply in addition to these software costs.

Journi

Journi is a marketplace focused exclusively on Ibiza. The traveller pays a 3% service fee on top of the experience price, and the host pays a 2.5% fee deducted from their final payout, bringing the total platform commission to 5.5%. There are no account setup charges or monthly subscription costs.

Hosts publish from their account, under add an experience, submitting the activity details and the insurance document. The platform currently lists 75 activities — 60 paid and 15 free. Paid listings range from €20 to €130, with a median price of €46.50 for a 2-hour activity.

Existing listings demonstrate the scope of local pricing:

Travellers commonly browse by interest, using dedicated hubs for sports activities, local wellness sessions, or guided sightseeing tours.

Direct sales: your website and a payment gateway

Setting up an independent website with an integrated payment processor like Stripe yields the lowest transaction cost. In Spain, Stripe charges 1.5% plus €0.25 per successful transaction on standard European Economic Area (EEA) consumer cards, with no setup or monthly fees.

However, Ibiza's visitor demographics heavily influence payment costs. British tourists represent the island's largest international market, and UK cards incur a higher rate of 2.5% plus €0.25. Premium European rewards cards cost 2.8%, non-EEA international cards cost 3.15%, and automatic currency conversion adds an extra 2%. On a €60 ticket paid with a standard European debit card, Stripe keeps €1.15, compared to €12 to €18 taken by traditional OTAs. The tradeoff is clear: direct processing carries minimal fees, but provides zero customer traffic. You bear all marketing costs through social channels, local hotel partnerships, or word of mouth.

Where to list your experience in Ibiza: comparing a 46.50 euro ticket

To understand how these structures affect your income, consider a standard €46.50 activity—the median ticket price across Ibiza experiences—sold across different distribution channels:

  • A marketplace taking 25%: Host receives €34.88.
  • Airbnb Experiences (20% fee): Host receives €37.20.
  • Journi (2.5% host fee): Traveller pays €47.90, host receives €45.34.
  • Direct website sale via Stripe (standard EEA card): Host receives €45.55.

The payout difference between a 25% OTA fee and a direct sale exceeds €10 per passenger. High-commission platforms make sense for filling unsold capacity or reaching international travellers who rely heavily on global booking apps, whereas direct channels and low-fee platforms protect your margins on organic repeat business.

Building a practical distribution strategy

Relying on a single booking platform leaves your business vulnerable to sudden fee adjustments or search algorithm updates. Most established tour hosts in Ibiza maintain their own direct booking engine for local clients alongside one or two global online travel agencies to capture international pre-season volume. Before signing contracts with any third-party directory, verify every commission tier, payout schedule, and cancellation term in writing.